Business Development Representative

About Aplin
Aplin is a family-oriented, client-centric company that believes in valuing people and promoting from within. With a strong focus on growth and collaboration, we provide a supportive environment where driven individuals can build rewarding careers. We are committed to helping our team members realize their potential, offering clear pathways for advancement and a culture that celebrates success.

The Role
As a Business Development Representative (BDR), you will be the driving force behind generating new business opportunities through proactive outreach and relationship building. Your focus will be on cold calling, lead generation, and setting qualified meetings to fuel the sales pipeline.

Key Responsibilities

• Make 200 to 250 cold calls per day to prospective clients across targeted industries.
• Secure 10 qualified meetings per week for the sales or account management team.
• Research and identify potential leads through various channels.
• Engage prospects with professionalism and enthusiasm, representing the Aplin brand.
• Maintain accurate records of all activities and client interactions in the CRM.
• Collaborate with team members to strategize and refine outreach efforts.
• Demonstrate patience and persistence, following up consistently to convert leads into opportunities.

Qualities We Value

• Willingness to Learn: Open to feedback and eager to develop new skills.
• Persistence: Patient and determined to make calls until you find the right leads.
• Excellent Communication: Clear, confident, and persuasive in both verbal and written interactions.
• Presentable: Professional demeanor and appearance, able to represent Aplin with credibility.
• Sales Background: Any prior sales experience is welcome, but a positive attitude and drive are most important.

Training and Development
To support your success, Aplin provides comprehensive training including:

• Interactive LMS Training Modules: Access to a state-of-the-art Learning Management System featuring scenario-based simulations, personalized learning paths, and gamified content to build your sales skills effectively.
• Desk Site Coaching: Ongoing one-on-one and group coaching sessions to reinforce learning, provide real-time feedback, and help you apply techniques directly to your daily activities.
• Continuous Learning: Regular workshops, quizzes, and role-playing exercises designed to sharpen your prospecting, communication, and negotiation skills.
• Performance Analytics: Training progress and performance are tracked through real-time analytics, enabling tailored coaching and continuous improvement.

Benefits & Growth Opportunities

• Promotion Potential: Top performers are eligible for promotion within 12 months.
• Supportive Culture: Family-oriented environment that values teamwork and personal development.
• Recognition: Achievements are celebrated and rewarded.
• Career Growth: Clear pathways for advancement within the organization.

Key Performance Indicators (KPIs)

• 40–50 calls per hour
• 10%+ pick-up ratio
• 40 meetings booked and confirmed per month
• Daily CRM updates and process adherence
• Timely and effective communication with internal and external stakeholders

Why Aplin?
At Aplin, you’ll join a team that values your ambition, supports your growth, and rewards your success. If you’re ready to launch or accelerate your sales career in a company that believes in you, we want to hear from you!
All applications will be handled with strict confidentiality.

David Aplin & Associates Inc., operating as Aplin, and its associated brands, CompuStaff and Impact Recruitment, is an award-winning employment agency connecting diverse, top-tier talent with exceptional organizations across North America. We welcome applicants from all backgrounds and charge no fees to apply or engage with our recruiters. Our clients partner with us to help expand and diversify their teams. Please note that all applicants must be legally entitled to work in Canada, including holding any necessary work permits.